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I am Gurpreet Kaur, the visionary behind SAAJ BY G. After a rewarding 15-year journey in the corporate world, I decided to follow my heart and turn my passion into reality. As a first-generation individual outside of India, my enduring love for South Asian attire has always been a part of who I am.

There's an unparalleled charm in the grace of a saree, the allure of a chic lehenga adorned with kundans and polkis – these are timeless essentials in the wardrobe of every Indian woman. However, I've witnessed the evolution of Indian fashion, where modern ethnic wear has become the choice of many, offering both style and comfort.

At SAAJ BY G, we are committed to being a brand that everyone can proudly embrace, without the strain on their pockets. Every piece in our collection is meticulously handpicked with two principles in mind: ease of wear and the creation of a modern heirloom that's truly worth the investment. Our range caters to every occasion and complements every outfit in your wardrobe.

SAAJ BY G takes immense pride in championing the rich heritage of Indian craftsmanship. To bring you the finest in modern South Asian wear tailored for the North American lifestyle, I have forged partnerships with budding small businesses. It's not just about fashion; it's a celebration of artistry and a fusion of cultures that I am thrilled to share with you.