Handcrafted Luxury
Modern yet classic, Saaj By G embodies artisanal luxury through an ornate, heritage-inspired design philosophy.
The Story
Saaj By G was founded by Gurpreet Kaur, a visionary entrepreneur who transformed her lifelong love for South Asian aesthetics into a meaningful brand story. After a rewarding 15-year journey in the corporate world, Gurpreet followed her heart to create something deeply personal — a space where heritage meets modern elegance.
As a first-generation individual outside of India, her connection to South Asian culture has always found expression through her attire — the effortless grace of a saree, the allure of a lehenga adorned with kundans and polkis, and the stories that each handcrafted piece carries. Witnessing the evolution of Indian fashion, she envisioned a brand that celebrates tradition while embracing the ease and sophistication of contemporary living.
Offering meticulously curated, one-of-a-kind pieces, Saaj By G is a destination for brides and collectors seeking quality, artistry, and a memorable experience that blends modern luxury with cultural pride. Every creation is handpicked with two guiding principles: effortless wearability and the spirit of a modern heirloom — something that feels timeless yet personal.
Deeply rooted in the heritage of Indian craftsmanship, Saaj By G partners with emerging artisans and small businesses to bring forward the finest in modern South Asian jewelry and accessories, thoughtfully tailored for the North American lifestyle.
Based in the Washington, D.C. area, Saaj By G is more than a brand — it’s a celebration of artistry, identity, and the enduring beauty of culture reimagined for today’s global woman.
The Mission
At Saaj By G, our mission is to enhance life’s most special moments through exquisite, handcrafted jewelry. We strive to make people fall in love with beauty — not just in what they wear, but in how they feel. Each piece is thoughtfully curated to embody personal expression, masterful craftsmanship, and a modern twist on rich South Asian heritage.